In a world predominately of social media platforms, marketers often overlook building an email list because of the myriad of reasons. Due to some strange reasons, marketers want an active presence on social media. And, in doing, they ignore their email list. Today, with email generating an unsurpassable ROI, it has become critical for a brand to focus on email marketing over other platforms. Email is not only useful, but it fits the pocket of every marketer. You need to build a marketing list if you want to reach the target audience and grow your subscriber base. However, focus on list validation using an email scrubbing service to ensure your subscriber’s station in no infiltrated with malicious email addresses.
Here are a few reasons why your list will become the backbone of your marketing efforts.
1) You don’t own the social media
Last week, Facebook announced an unexpected change in the algorithm. According to the new change, the company would focus on personal pages over Newsfeed. And, this news has come as a setback for marketers who relied on the Newsfeed to win the attention of the target audience. Earlier it was difficult to get the attention of the customers; now it will become impossible for free business pages. This is just side of the coin! Twitter, Pinterest, and Instagram can make changes anytime, thereby leaving your business in a lure. So, if you don’t want your brand to depend on the mercy of social media owner, it’s advisable to set up a landing page to create a strong email list. However, focus on using email scrubbing service to remove customers who don’t want to hear from your brand.
2) Your money is on the list
Believe it or not! Your marketing list is a cave of hidden gems because it urges the customers to purchase your brand. Customers signup for newsletters of a brand they trust and they’re likely to buy in the coming days. Those on the list have more chances to buy than customers who just skim through your website. As a marketer, your money in your list and leverage it to increase your marketing numbers. By not mailing the customers, you’re losing out on a potential customer who will turn your business into a gold mine.
3) You reach the inbox of the target audience
Creating a compelling social media copy is thousands time tougher than crafting an email copy. Email messages are easy to write and are often more effective in reaching the target audience. All it takes is a topic and mundane thought to craft a compelling copy. On the other hand, writing a social media copy takes time because it has to intrigue the customers with just 4-5 lines. Always remember that your email list is the key to a successful email campaign. Therefore, focus on channelizing your energy on creating an email list to reach the target audience. In short, focus on cleaning the marketing list using email scrubbing service to reach the inbox of the customers. Build an asset to your brand!