When you’re running an online business, an email list is crucial because, without a list, you cannot reach the inbox of the audience. And, with the growing competition, the sooner you start, the faster you will build an active email list. However, one obstacle which can cause worry for email marketers is keeping the subscribers on the opt-in list once they share their email address. To avoid losing the most trustworthy customers, you need to focus on list verification using email verification services to remove customers who have lost interest in your email campaign. Consider your list as a goldmine and treat it as you treat the vault in which you keep the gold.
Here are a few things to consider to maintain a healthy email list and reach the inbox of the subscribers.
1) Ask for customer feedback
If you witness a drop in the email deliverability rate, it’s high time to know the reason behind it. Allow all the subscribers to share their genuine opinion about your brand and ask them what went wrong. Once the customer responds, ensure that you take action on it. Marketers who overlook feedback reports never win the trust of the readers because you turned deaf when the customers were voicing their concern. Furthermore, survey the subscribers and ask their expectations to avoid disappointment in the later stage. Always remember that customer feedback may not prevent a customer from leaving the marketing campaign, but it will help you retain the current subscribers. Furthermore, focus on list validation using email verification services to remove customers who are either inactive or dormant.
2) Shift your focus from selling
A plethora of marketers, consider email as the best medium to sell their products and services to the customers. Before selling or promoting via email, remember to build a positive relationship. Sales pitches are a big turn off for the customers because you’re not adding any value. Therefore, it’s critical to share other types of content such as tips, personal stories, use cases and advice on a regular basis. Marketers who help customers solve a problem upfront witness a higher email engagement rate. Furthermore, to such customers, you will not have to sell because they will automatically purchase your brand. Shift the focus from selling before the clock starts ticking.
3) Clean the marketing list
The money in email marketing lies in the list, and you should leave no stone unturned when it comes to maintaining the email list. A hygienic list is a key to a successful marketing campaign because it helps you reach the inbox of the prospects. As marketers always remember the golden rule of keeping the subscribers engaged – never trigger messages unnecessarily. Also, don’t leave your customers unoccupied otherwise they will hit the unsubscribe button. It’s crucial to nurture the list and understand the requirement of the target audience. Last, but not the least, focus on cleaning the email list using email verification services to avoid issues in the later stages of