If you’re constantly witnessing low open rates, it could mean that the customers are filtering the messages as spam. According to different surveys, less than 75% of the promotional or commercial messages land in the inbox. Where does the rest disappear? – They reach the spam or trash folder! Today, webmail providers are gripping them and cracking the down the spam. However, many times, these filters are not 100% accurate because of which a legitimate email may land in the spam folder. Your subscriber’s engagement plays a crucial role in determining whether the message reaches the inbox or the spam folder. Furthermore, you need to scrub the marketing list using real time email verification to win the trust to reduce metrics which lowers the subscriber’s engagement.
Here are a few reasons why your emails are reaching the spam folder.
1) Your IP address is associated with a spam
Even if your business never sends spam messages, your emails might get flagged if your IP address was used by someone else to send spam messages. Therefore, you need to a keep track of malicious IP activities to reduce the spam and ensure no one is fooling around with your subscriber’s engagement. In general, stick to a reputable webmail provider to ensure the security of the IP address.
2) Your open rates are low
Most of the top webmail providers consider the number of emails opened and those deleted without viewing as a factor when filtering spam messages. So, if your business is continually encountering low open rates, you’re at a higher risk of reaching the spam folder. You can churn the low open rates by regularly cleaning the email list using real time email verification. Furthermore, focus on sending the right message to the right customer at the right time to avoid future bottlenecks.
3) You don’t have permission to mail the customers
Marketers who buy an email list often find themselves violating the CAN-SPAM act and are subject to penalties. Therefore, before triggering emails to a customer, ensure you have permission to mail them; otherwise it will jeopardize your email campaign. Focus on a double opt-in method to get express permission from the target audience. What’s the point in sending messages related to men’s shoes to an expectant mother? The mother will be interested in receiving information relating to the health of the baby and will filter your shoe messages as spam. Therefore, seek approval and permission from the customer before hitting the send button.
4) You use misleading subject lines
According to a survey, more than 50% of customers are cheated and deceived into opening an email by the subject line. Never resort to cheap tricks. Otherwise, the customer can spread negative publicity about your brand. Your customers are the sole reason a business; there is no point fooling them with misleading subject lines. As a marketer, always avoid these gray areas to stay in the good books of the customers.
5) You forgot the unsubscribe link
Why hold a customer prisoner? If they want to leave the marketing them, let them do it peacefully. Not including the unsubscribe link is an excellent way to trach the spam folder.
Irrespective of the reason, focus on cleaning the mailing list using real time email verification to ensure messages land in the inbox instead of the spam folder.