With the increasing adoption of automation, more and more companies are expanding the use of email automation in their email campaign. Unfortunately, the same holds true for spammers. As the pro-activeness of the spammer increases, marketers are raising their standards to ensure the messages reach the inbox. Inbuilt readers often filter the messages as spam, if they find that the messages are irrelevant and annoying. Today, to avoid entering the spam folder, marketers need to keep two things in mind – firstly clean the email list using batch email verification and secondly tune the messages to pique the interest of the subscribers. Furthermore, email providers take spam abuse seriously and they can block your credentials if customers filter the messages as spam.
To prevent the preempting disaster from occurring, it’s crucial to know the common mistakes to avoid your messages from falling into trouble.
1) Sending spammy content to the readers
Starting from the message body to links and from images to headers, everything can be a reason for your messages reaching the spam folder. If you’re not careful, coming out from the complex spam web is next to impossible. Focus on avoiding the given steps to reach the inbox of the target audience.
1) Using special characters to break up words and emphasize on a particular word. For example, using words such as Fr3e Webin@r will trigger the spam alerts.
2) Avoid linking the content to certain sites to avoid spam triggers.
3) Using misleading subject lines such as ‘Fwd:’ or ‘Re:’ when you have never communicated before with the customer.
4) Using too many images and overlooking text. For many customers, automatic image-loading is turned off, and such customers will filter the messages as spam.
5) Using capital letters when it’s not necessary. It makes your messages look sloppy and suspicious.
These are small tactics which will prevent your messages from landing in the spam folder. Furthermore, ensure to focus on list verification using batch email verification.
2) Content not appealing to the readers
According to a research, close to 60% marketers never let the customers decide the type of email content they want to receive. ISPs filter half of your messages, but the biggest threat you face is from the customers. To avoid reaching the spam folder, marketers need to ensure that emails are relevant and customers understand the intent of the email. Furthermore, avoid sending content to customers who regularly delete the messages before reading. It will lower the sender’s reputation, and your email newsletters will reach the spam folder. Therefore, shift your focus to delivering high-quality emails to delight the customers and increase your sales.
3) Sending without permission
Without receiving the consent of the customers, sending messages is a waste because your messages will be termed as unsolicited emails. ISPs have gotten better when it comes to detecting permission. And, if you send messages to a purchased list, the ISPs will know and filter your messages as spam. Therefore, it’s crucial to establish permission through a double opt-in process to ensure you void the spam folders. Apart from these mistakes, focus on list validation using batch email verification to remove customers who don’t want to hear from your brand.