The Key to Effective Lead Nurturing

Email marketers simply love lead nurturing because it connects them to the entire journey of the customer. It is helping marketers move the customers to the point where they start becoming paying customers. According to research, for 74% of the business owners, one of the most crucial goals of a marketing automation plan is implementing a

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Inveigle your Diners with Smart List Management

As a restaurant owner, are you collecting the email addresses of the diners who visit your restaurant?  Are you segmenting the diners based on their eating preferences? The taste buds of every diner are different and crafting personalized messages to tantalize their taste buds is critical to the success of your marketing campaign. A restaurant that

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3 Actionable Ways to Build Your Email List

Are you in a dilemma over how to grow your email subscribers? Don’t worry; you’re not the only one! A number of marketers around the world, find it difficult to connect with the target audience at the right time. Without an audience, doing business is next to impossible. Therefore, building a subscriber list should be the

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How Healthy is Your Email List?

When it comes to marketing and reaching the target audience, email marketing is big pie. And, it’s the best tool available under the belt of a marketer. Are you among those marketers who periodically clean their email list? When was the last time you cleaned the subscriber’s list using email verification online? Is your target audience

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Why Should Email Marketers Not Hang on Bad Data?

For B2B email marketers, data is a blessing in disguise because it drives business and growth. You are probably struggling with inactive email addresses, and these addresses will stay with you. The sky isn’t falling, but for marketers, their journey ends when they overlook list hygiene. According to research, more than 80% of the B2B

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3 New Ways to Clean your Email List

In pursuit of executing exciting email campaigns, companies across the globe use email marketing as a medium to communicate with the target audience. Even though tweets and Facebook posts have replaced messages, affinity towards email has remained unchanged. In fact, because of the noise which social media creates, the inbox is the only place of

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How to Maintain Safe Distance from the Blacklists?

To generate new leads and to have a higher conversion rate, companies need to give due importance to email deliverability. If marketers falter on providing them relevant content and send too many spam emails, customers are likely to drift away and join a competitor’s email list. Companies who fail to leave an impact and focus

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5 Cool Ways to Grow and Maintain your Email List

Are you looking to build your subscriber’s list? Most of the business owners find it difficult to get new people on the email list either due to competition or due to inability to tap the customers. Today, customers are hesitant to share their email addresses because a number of brands simply bombard messages. To avoid

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Email Verification API – A Critical Factor in Deciding the Success of Email Marketing

Even today, consumers and businesses rely heavily on email for information. And, with the increasing adoption of email marketing, the marketing platform is the priority for companies looking to leave an impact. Despite the creation of mind-blowing strategies, a plethora of marketers fails to include email verification API in their strategy. As a result, dead-end

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4 Astonishing Ways to Enhance the Email Open Rate

Are you sick and tired of sending email campaigns that are not resonating with the audience? Do you constantly witness a lower open rate? Are you clueless how you can improve the future marketing campaigns? While there are some factors which contribute to a high open rate, a few factors are crucial in deciding the

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