6 Ways to Reduce the Email Bounce Rate

Creating an email campaign is time-consuming and it becomes extremely frustrating when due to any reason the email bounces. A bounce can occur due to a bouquet of reasons, which will ultimately affect the deliverability. We understand that you want to target the right customers and maximize the ROI. But, your campaign will not be

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4 Reasons Why You Should Never Purchase an Email List

Whether you have just started your business or running a flourishing one, finding shortcuts to success always seems a viable option. But, purchasing a list can cause more damage than it will do good to your business. Today, email is the leading way to launch a product because billions of customers across the world are

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4 Ways to Generate a Clean Email List

Want to succeed with email marketing? List cleaning is simply non-negotiable for success. For marketers, their email list is the most prized possession. You constantly need a healthy stream of subscribers to talk to and you need to grow your list to survive the tough competition. However, a plethora of marketer’s end-up creating the list

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4 Ways to Accelerate the Growth of your Email Database

Marketers are often happy about the size of their email database. In fact, it is their prized possession because it guides you to the potential customers. With your database, you’re successfully creating an ever-growing pool of views, comment and share, which you can tap at any point in time. If you create a viral post

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3 Ways Poor Data Integrity Can Hurt your Company

Data collection is one of the pre-requisite of a successful email marketing campaign because without data email is zero. Data also possesses the biggest threat to email because wrong data results in a bouquet of ISP related issues such as low deliverability rate, high bounce rate and chances of getting blacklisted by the ISP permanently.

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The Three Types of Email Addresses in your Email List

When it comes to delivering results, email is breaking every possible record and giving tough competition to social media platforms. Too many email bounces is not a good sign for your email marketing campaign. It results in dismal performance, which can lead to account suspension and you will end up wasting a lot of money.

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4 Reasons Why Your Business Should Verify Email Addresses

Are you in charge of email success in your company? Is your company a data-driven? Email marketing programs are successful only when the statistics speak. Furthermore, in the age of the fast speed internet, creating an email address is possible in less than a fraction of a minute. Although free email addresses provide a cost-effective

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4 Ways to Improve the Health of your Email List

When was the last time you seriously looked at your email list? Do you know the engagement rate? Are you aware of the bounce rate? For marketers, it’s extremely easy to overlook the marketing list and focus on content because the content is something, which attracts the target audience. But, the underlying success of any

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3 Unknown Benefits of Using Email Verification

More and more companies are becoming wise by leveraging the benefits of using an email list verification service. Performing email verification at the point of capture is helping companies ensure the reliability of the information before it makes its way to the database. This indirectly translates into opportunities to convert the user into a paying

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7 Ways to Nurture your Email List for Sales Growth

The upcoming blog might sound like a broken record because time and again we have stressed on the importance of nurturing your email list. Growing your email list is the lifeline and backbone of your email marketing campaign. Honing a successful email marketing strategy results in high dividends and fosters the sales growth, ensuring loyal

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