How to Slice your Database for List Segmentation?

According to a research by DMA, more than 77% of email marketing revenue is due to list segmentation and targeted email campaigns. You can slice your email list in tons of creative ways to entice the customers. The rule is simple, the more information you collect, the better you can segment the list. The whole

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How to Nurture a Purchased List?

Marketers around the world panic when they even think of buying an email list – the CAN SPAM law is strict and punishes companies who unnecessarily send messages. Creating a trustworthy email list is not easy because customers take time to build their trust on the readers. Again, the quantity is not important, quality of

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How to Introduce your Email List through Facebook Ads?

Today, there is no better marketing tool than email to engage and reach customers. Since its inception, email is helping marketers increase their ROI because customer trust email more than any other marketing platform. However, creating an effective email list is a nightmare for marketers because of the tough competition in the market. You need

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3 Unique Ways to Make your Email List Worthwhile

Maintaining regular communication with the customers and readers is the key when it comes to a successful email marketing campaign. Many marketers communicate with the sole purpose of generating monetary returns and end-up irritating the readers. Email as a marketing tool works best with word-of-mouth publicity. You need to create a strong email list to

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6 Ways to Grow your Email List in 2017 – Part I

With 2017 less than a month away, email marketers are talking about email list building trends that are likely to dominate. Today, undoubtedly social media and mobile applications are making their way, but it has not affected the power and success of an email. With a strong email list, you can easily reach the subscribers.

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Reducing the Risk of Getting Email Blacklisted

A plethora of email marketers ends up getting blacklisted while trying to reach the target audience. Blacklisting can occur even after you send the messages to people who have given their subscription. This is primarily because you’re ignoring other important factors resulting in possible threat to your email marketing. And, once you come under the

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How to Stay Out of the Spam Box?

According to a research, the number of email accounts expected by the end of 2016 is 4.6 billion, which will make email marketing emerge as a pioneer. Tapping into a small chunk of these customers will ensure a huge audience and a guarantee a constant revenue stream. However, you need to ensure your email list

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How Restaurants Should Clean their Email List?

Time and again, you have heard about the importance of email marketing, but the platform has its own quirks. From changing the email address of the customers to changing ISP regulation, marketers find it difficult to reach the target customers. Email delivery is a completely fickle beast, which reduces if the email list is not

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How to Grow your Email List Using Instagram?

Today, growing your online presence with Instagram is not only about gaining followers, instead it’s the leading way to build relationship with the customers. You can easily take the conversation with the followers to their inbox. Even though customers love to spend time on Instagram, business prefer email as a mode of communication because it

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Solving 3 Common Email List Problems

While each business is completely different from the other, the basic business challenges continue to remain the same. Today, email marketing is the leading way to communicate with the target readers as it increases customer retention and elevates the marketing statistics. Even though marketers focus on reaching the target readers many times due to a

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